about us

Udua is Africa’s largest Online B2B marketplace, our Job is to connect buyers and seller for the sole purpose of e-trade on the Udua platform.


Our Journey

May 2016, TinkerandBell Trading LLC which is the parent company of Udua was founded upon realization how much natural resources are available in Africa.

Till date, it specializes in trading Dry food products to various International destinations. Some of its popularly traded products are Hibiscus, Sesame Seeds, Ginger, Chilli Pepper amongst others


The Udua Platform

Udua is a b2b platform rooted in technology and data for digitizing of global trade, by creating an e-portal where users can interact, and value extracted through various forms of trade and services.

We work with a team of co-operatives, verified sellers and service providers.Udua provides tools to manage the value chain end to end to create a unified brand experience.


our business model

Our business model seeks to bring in direct contact sellers to buyers, as well as facilitate other elements required to make every transaction safe and hassle free.

We are a Lean and interdependent team working from different parts of the world with Integrity, Professionalism, fairness, Customer-centricity, and human development as our core values, which are evident in the manner in which we conduct business.


Our Promise

Udua is committed to operating responsibly and effectively towards fulfilment of our goal to be the dominant leader in trade. We are committed to seeing our business act in ways that improve the lives of the people within the communities we interact with.

Our Mission and Vision

Our Mission is to be the most valuable B2B marketplace in Africa

Our Vision is to empower Africans, improve accessibility and create value through trade.